Brand Activations
Reliable web applications designed for high-traffic live events.
Over the years, we have contributed to various brand activation campaigns. In the world of experiential marketing, speed, reliability, and flexibility are the name of the game. We thrive in this environment and always deliver top-quality solutions.
Christmas at Malaysia Airports
For Malaysia Airports, we deployed a digital greeting system running at KLIA, where travellers composed wishes for friends and family. To guarantee brand safety, every wish passed through an automated AI profanity filter before appearing on a TV screen at the terminal. For complete control, we added a human-in-the-loop admin dashboard, allowing the client to manually flag messages in real-time.
Tiger Crystal: Fire Starter
For the launch of the Fire Starter platform, we built an application for an on-site photobooth where guests took photos and competed for classes and gear. The post shared on social media doubled as a voucher, allowing visitors to grab a bottle of Tiger Crystal on the spot.
Featured in: Heineken Malaysia, TrendGrnd, World Of Buzz.
Toyota Gazoo Racing
Partnering with Kezerk at the Sepang Circuit, we built a photobooth app that allowed fans to become virtual Toyota racers for a moment. This interactive activation helped visitors connect with the brand, marking another successful experiential marketing delivery.
Tiger: Chinese New Year
For Chinese New Year, we helped Tiger digitise the tradition of giving Ang Pows. We developed an application where users created personalised wishes for friends and family, allowing the brand to participate in the most important cultural exchange of the holiday.
Coca-Cola: Drive to Win
For Coca-Cola's racing campaign, we built a photobooth application where users expressed their drink preference by choosing between Coke, Sprite, or Fanta racing suits. It was a playful way to determine which flavour took the pole position while generating hundreds of branded photos.
